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Welcome to our page, we are part of the Erasmus+ project, and our topic is media literacy: influencers. This page is created with the purpose of raising awareness about the influence of influencers. It contains a description of the profession, an interview with an influencer, a survey, and soon, our findings.
Influencers
Influencers have a significant impact on social media. They are people who have gained a large following on social networks. They create videos, opinions, and shape trends. They often use various platforms such as Instagram, YouTube, TikTok, Twitter, and Myspace to spread their influence.
The impact of influencers on young people can be very strong. Many young people look up to influencers as role models and try to emulate them. They may mimic their style, values, and behavior. Influencers often promote certain products or services, which can influence young people's shopping habits. Additionally, they can affect their image and self-confidence, as young people often compare themselves to the idealized image presented by influencers.
Our project focuses on understanding the impact of influencers. The purpose of our survey, which we will discuss in detail in the next section, is to get a sense of how young people perceive influencers, their impact on society, and the consequences. We expect the survey will show that young people recognize both the positive and negative sides of influencers and understand the need for critical thinking when using social media.
Survey
The purpose of the survey is to find out how young people perceive influencers, how they influence them, and the positive and negative consequences of their engagement on social networks. By the date 1.4.2025, we kindly ask you to participate in the project, as more completed surveys contribute to a better understanding of the topic. The link to the survey is at the top of the page.
Survey Results
The results and analysis of the survey will be published a few days after 1.4.2025.
Interview
The interview with the influencer will be published here.